Selling
How I Price a Home in Wellington: What Goes Into a Personal Market Analysis
Why an online estimate is only a starting point, and the six things I look at when I prepare a personal market analysis for a Wellington home.
By Ella Falcone5 min read

If you're thinking about selling, you've probably already looked up your home online. That's a good instinct. It means you're curious, and curiosity is the right place to start. But an online estimate is a starting point for curiosity, not a price.
Online estimates can't see your renovations, your view or your acreage. They don't know that the kitchen was redone two years ago or that the house backs onto a lake instead of a road. When you ask me what your home is worth, I prepare a personal analysis instead, based on the house itself and on what is actually selling around you right now. Here is what goes into it, step by step.
1. I start with the house, not the spreadsheet
Before I look at a single comparable sale, I want to see the home, or at least hear about it in detail. What has been updated, and when? What still needs attention? How does the layout live? What does the lot back onto?
In Florida, some of the most valuable details are the least glamorous. How strong the roof is, how well it's tied to the walls, and whether windows and doors are protected all matter to a buyer's insurance. State law (s. 627.0629, Florida Statutes) requires residential insurers' rate filings to include discounts or credits for wind-mitigation features like these, according to the Florida Office of Insurance Regulation. If you have a Uniform Mitigation Verification Inspection form (OIR-B1-1802) on file, I'll want to see it. It stays valid for up to five years as long as the structure hasn't materially changed, and inspections done on or after April 1, 2026 use the newer 04/26 revision.
2. Closed sales that are truly comparable
Next come the sales. The goal is not to find the highest number nearby. It's to find homes a buyer would genuinely weigh against yours, and then adjust for the differences: size, age, condition, lot, updates, view.
In Wellington, "comparable" has local rules. A home inside the Equestrian Preserve is governed by different zoning than one a mile away in a planned neighborhood. A gated community with a master association is a different purchase from a street with no HOA at all. Even mailing addresses can mislead: some communities inside the Village carry Lake Worth or Loxahatchee zip codes. I compare like with like, and I tell you when there isn't a clean comparison and why.
3. The competition you'll actually face
Closed sales tell us what buyers were willing to pay. Active and pending listings tell us what your buyer will be looking at the same weekend they look at your home. If three similar homes are on the market nearby, your price has to make sense next to all three. Listings that came off the market without selling are worth studying too; they show where buyers said no.
An online estimate is a starting point for curiosity. A price is a strategy.
4. The costs a buyer inherits
Buyers don't just pay a price; they take on a monthly cost. Part of my analysis is looking at your home the way a buyer's lender and insurer will.
- Associations. The Village's association map shows how layered some communities are. Olympia, for example, has a master association plus 17 village sub-associations. Dues, what they cover and any special assessments all shape what a buyer can offer. In Florida, a buyer of a home in an HOA community must receive a disclosure summary before signing the contract, so these numbers will come up; it's better if we know them first.
- Assessments outside the HOA. Some parts of Wellington carry Village assessments of their own. Part of Saddle Trail Park, for instance, pays a non-ad valorem assessment through a neighborhood improvement district that repays a 2016 improvement bond.
- Property taxes. A buyer's taxes may be very different from yours, and Florida requires every buyer to be told not to rely on the seller's current property taxes. That's one reason I price from the market, not from your tax bill.
- Utilities. Most of the Village is served by Wellington Utilities, but Olympia, VillageWalk and Buena Vida are on Palm Beach County Utilities. Small, but it's part of the picture.
- Flood. The Village provides a free flood zone determination letter for any property within its limits, and FEMA's Flood Map Service Center is the official public source for flood maps. I'd rather we know the answer before a buyer's insurer does.
5. What the paperwork will reveal
Pricing isn't only about the good news. In Florida, a seller who knows of facts that materially affect a home's value, and that aren't readily observable or known to the buyer, must disclose them (Johnson v. Davis, 1985). Florida also requires a flood disclosure at or before the contract, covering past flood insurance claims, known flood damage during your ownership and any flood-related assistance you received, and stating that homeowners' policies do not cover flood. Those requirements were expanded on October 1, 2025.
None of this is meant to worry you. It's that a price set with every fact on the table holds up better through inspection and negotiation than one set in hope.
6. A range, my reasoning, and your decision
When the analysis is done, you get a range rather than a single magic number, along with the sales and listings behind it and the adjustments I made. I'll tell you where I think the home should be listed and why, and what I'd expect to happen at a few different prices. The list price is always your decision.
If you decide to list with me, the listing agreement will state in writing that commission is not set by law and is fully negotiable. Listing agreements must say so under the National Association of REALTORS® settlement rules, and I'd rather you hear it from me up front.
What you'll get, and when
Tell me about your home on the home value page: the address, a few details about updates, and your timeline. I'll prepare a personal analysis and get it back to you within 24 hours. There is no obligation and no automated estimate; it comes from me.
If you're further along and thinking about the whole process, from preparation to closing, my selling page explains how I work with sellers. And if you'd simply like to talk it through, text me. Finding out what your home is worth can't hurt.
Sources · 13
- NAR: Settlement FAQs (listing agreement disclosures) · viewed September 27, 2026
- Florida Office of Insurance Regulation: Wind Mitigation Resources · viewed September 27, 2026
- Citizens Property Insurance: Uniform Mitigation Verification Inspection form changes (Mar 19, 2026) · viewed September 27, 2026
- Florida Statutes s. 689.261: property tax disclosure · viewed September 27, 2026
- Florida Statutes s. 689.302: flood disclosure · viewed September 27, 2026
- Florida Realtors: Florida Expands Flood Disclosures (Sept 2025) · viewed September 27, 2026
- Johnson v. Davis, 480 So. 2d 625 (Fla. 1985) (vLex) · viewed September 27, 2026
- Florida Statutes s. 720.401: HOA disclosure summary · viewed September 27, 2026
- Village of Wellington GIS: Home Owner Association layer · viewed September 27, 2026
- Village of Wellington: Utilities FAQs · viewed September 27, 2026
- Acme Improvement District: Notices (Saddle Trail Park South Neighborhood Improvement District) · viewed September 27, 2026
- Village of Wellington: Flood Zone Determination · viewed September 27, 2026
- FEMA Flood Map Service Center · viewed September 27, 2026



